Apple
Product-photography-led pages with large headlines; iPhone overview with model lineup; store 'Buy iPhone' model picker (no login needed).
Summary
Product-photography-led pages with large headlines; iPhone overview with model lineup; store 'Buy iPhone' model picker (no login needed).
What it is
A well-designed public website, captured by us (hero, key pages and a public flow) as a reference.
Who it’s for
Designers and front-end developers studying landing pages, pricing pages and sign-up entry points.
Key takeaways
- Captured apple.com: centered product headlines over large photography, stacked full-width tiles; iPhone page with a model lineup; store model picker.
- Color: monochrome light theme; dominant colors #FFFFFF, #717073 (ESTIMATED from our capture).
- Layout: centered hero pattern, premium, product-photography mood.
Best practices to borrow
- Keep chrome neutral and let content carry color.
- Center one headline, one sentence and at most two actions; let the next section carry detail.
- Borrow structure and hierarchy, not brand assets; check contrast on any accent you take.
Palette preview
Quick links
Screenshots and the step-by-step flow are in the Flow tab.
Dominant palette from our captures
Measured by us from our screenshot(s) of https://www.apple.com (median-cut quantization; share = % of pixels). Approximate and not official.
Layout pattern: Centered hero
Observed by us on the captured page(s). See all entries by layout.
How to apply it: Center one headline, one sentence and at most two actions; let the next section carry detail.
Other entries with this layout: Lucide Icons, Iconify, LogoLounge, Slack media kit, Vercel, Raycast, Arc, Framer, Multiavatar, unDraw, Notion onboarding flow.
Components
Observed on the captured pages.
- Global nav
- Full-width product tiles
- Model lineup
- Store picker
Landing → iPhone overview → Buy iPhone (store)
Captured with a headless browser. The capture stopped at the sign-up or entry page: no forms were submitted and no login walls were passed. These screenshots are fair-use reference captures; the sites, content and marks belong to their owners.
Mermaid source
flowchart LR
S1["Landing"] --> S2
S2["iPhone overview"] --> S3
S3["Buy iPhone (store)"]
Our analysis
Captured apple.com: centered product headlines over large photography, stacked full-width tiles; iPhone page with a model lineup; store model picker.
Similar to this
Ranked by shared color theme, layout, category, type and mood tags.
Downloads
PDF: research notes made for this library; third-party images inside follow the credits in their captions. Screenshots are fair-use reference captures; the sites and their content belong to their owners. License / terms of the source: Screenshots: fair-use reference captures; site content © Apple
DESIGN.md for AI coding agents
Copy this into your repo or agent context. OFFICIAL and ESTIMATED values are labelled.
# DESIGN.md · Apple (WR-008) > Written for AI coding agents. Values marked **OFFICIAL** come from the documented source named below; values marked **ESTIMATED** were measured by us from our own screenshots and are approximate. Never treat ESTIMATED values as official brand tokens. ## Overview - Type: Website Reference · Category: I. Website References - Platforms: Web - Color theme: Monochrome light · Layout pattern: Centered hero · Mood: Premium, product-photography - License / terms: Screenshots: fair-use reference captures; site content © Apple Product-photography-led pages with large headlines; iPhone overview with model lineup; store 'Buy iPhone' model picker (no login needed). ### Analysis (ours) Captured apple.com: centered product headlines over large photography, stacked full-width tiles; iPhone page with a model lineup; store model picker. ## Color tokens No official color tokens documented for this entry. ESTIMATED · dominant colors measured from our screenshot(s) of the source site (median-cut quantization; share = % of pixels). Approximate, not official: - `#FFFFFF` ~27% - `#717073` ~14% ## Typography No official type scale documented for this entry; use the product’s own typography guidance. ## Spacing, radii, shadows Not documented for this entry. Do not invent values; derive from your own design system. ## Components - Global nav - Full-width product tiles - Model lineup - Store picker ## Layout rules - Observed layout pattern: **Centered hero** (from our captures). - Public flow (captured, stopped before any form submission): Landing (https://www.apple.com/) → iPhone overview (https://www.apple.com/iphone/) → Buy iPhone (store) (https://www.apple.com/shop/buy-iphone) ## Do’s and don’ts - Do: Keep chrome neutral and let content (images, icons, type) carry color. - Don’t: Don’t introduce decorative color that competes with content. - Do: follow the source’s license/terms listed above. - Don’t: present ESTIMATED colors as official tokens. ## Sources - https://www.apple.com - Capture: https://www.apple.com/ - Capture: https://www.apple.com/iphone/ - Capture: https://www.apple.com/shop/buy-iphone - Library entry: https://design-library-byt.pages.dev/entry/WR-008