WR-004 · I. Website References

Notion

Light, illustrated marketing site; pricing with plan toggle and comparison; sign-up redirects to app.notion.com with an email-first form.

Summary

Light, illustrated marketing site; pricing with plan toggle and comparison; sign-up redirects to app.notion.com with an email-first form.

What it is

A well-designed public website, captured by us (hero, key pages and a public flow) as a reference.

Who it’s for

Designers and front-end developers studying landing pages, pricing pages and sign-up entry points.

Monochrome lightSplit heroFriendly, illustratedSaaS
Notion: hero image
Step 1 · Landing: https://www.notion.com/. Captured 2026-10-22 23:13 (UTC+8) with a headless browser at 1440×900 by this library. Fair-use reference capture; content and marks © Notion, all rights reserved.

Key takeaways

  • Captured notion.com: white page, black-and-white hand-drawn illustrations and a few accent highlights; pricing with plan cards and a comparison table; email-first sign-up.
  • Color: monochrome light theme; dominant colors #FFFFFF, #B7B7B7, #596B7C (ESTIMATED from our capture).
  • Layout: split hero pattern, friendly, illustrated mood.

Best practices to borrow

  • Keep chrome neutral and let content carry color.
  • Put the promise on one side and proof (product, media or illustration) on the other; keep the headline short.
  • Borrow structure and hierarchy, not brand assets; check contrast on any accent you take.
ESTIMATED

Palette preview

#FFFFFF~53%#B7B7B7~12%#596B7C~3%#CCD3D0~2%#9FC1D9~0%

Screenshots and the step-by-step flow are in the Flow tab and the Inside the product tab.

ESTIMATED

Dominant palette from our captures

Measured by us from our screenshot(s) of https://www.notion.com (median-cut quantization; share = % of pixels). Approximate and not official.

#FFFFFF~53% of pixels#B7B7B7~12% of pixels#596B7C~3% of pixels#CCD3D0~2% of pixels#9FC1D9~0% of pixels

Layout pattern: Split hero

Observed by us on the captured page(s). See all entries by layout.

How to apply it: Put the promise on one side and proof (product, media or illustration) on the other; keep the headline short.

Other entries with this layout: Material Design 3, Heroicons, Phosphor Icons, Linear, Stripe, DiceBear, Open Peeps, Humaaans, Blush, Linear onboarding flow.

Components

Observed on the captured pages.

  • Top nav
  • Illustrated hero
  • Plan cards
  • Comparison table
  • Email sign-up form

Landing → Pricing → Sign-up entry

Captured with a headless browser. The capture stopped at the sign-up or entry page: no forms were submitted and no login walls were passed. These screenshots are fair-use reference captures; the sites, content and marks belong to their owners.

STEP 1Landingwww.notion.comSTEP 2Pricingwww.notion.com/pricingSTEP 3Sign-up entryapp.notion.com/signup
Mermaid source
flowchart LR
  S1["Landing"] --> S2
  S2["Pricing"] --> S3
  S3["Sign-up entry"]
Notion step 1: Landing
Step 1https://www.notion.com/. Captured 2026-10-22 23:13 (UTC+8) with a headless browser at 1440×900 by this library. Fair-use reference capture; content and marks © Notion, all rights reserved.
Download full resolutionScreenshots: fair-use reference captures; site content © Notion
Notion step 2: Pricing
Step 2https://www.notion.com/pricing. Captured 2026-10-22 23:13 (UTC+8) with a headless browser at 1440×900 by this library. Fair-use reference capture; content and marks © Notion, all rights reserved.
Download full resolutionScreenshots: fair-use reference captures; site content © Notion
Notion step 3: Sign-up entry
Step 3https://app.notion.com/signup. Captured 2026-10-22 23:13 (UTC+8) with a headless browser at 1440×900 by this library. Fair-use reference capture; content and marks © Notion, all rights reserved.
Download full resolutionScreenshots: fair-use reference captures; site content © Notion

Inside the product

13 screenshots captured 2026-10-23 ~00:03 (UTC+8) inside Notion with a free account. Reference captures for design research only: Notion’s UI, content and marks belong to their owner. Not published: the two sign-up screens (they show the account email and a verification code). Blanked: the list of other people’s workspaces on the join screen, the account/workspace name wherever it appears, and the time-zone location. Every image downloads at full resolution; all of them are in the entry’s .zip.

Onboarding flow

After email sign-up (not shown, for privacy): join or create a workspace, pick a use case, an optional expert-session offer (Skip for now), then the Welcome page. Note: the desktop-app prompt capture was a duplicate of the expert-session screen, so it isn’t shown. Also listed as its own entry: FL-002 · Notion onboarding flow.

STEP 1Join or create a workspacenotion · in-appSTEP 2Use casenotion · in-appSTEP 3Free expert session offernotion · in-appSTEP 4Home · Welcome pagenotion · in-app
Mermaid source
flowchart LR
  S1["Join or create a workspace"] --> S2
  S2["Use case"] --> S3
  S3["Free expert session offer"] --> S4
  S4["Home · Welcome page"]
Notion onboarding step 1: Join or create a workspace
Step 1 · Join or create a workspace Centered list of workspaces the email was invited to (blanked by us: other people’s workspace names), with a sticky full-width blue “Skip, start my own workspace instead” button. Captured 2026-10-23 ~00:03 (UTC+8) inside Notion (notion.so) with a free personal account. Reference capture for design research; Notion’s UI, content and marks © Notion Labs, all rights reserved. Account name, workspace name and location are blanked out.
Download full resolutionIn-app screenshots: reference captures from a free personal account; UI and marks © Notion Labs
Notion onboarding step 2: Use case
Step 2 · Use case Top band of soft blue texture, a small illustration, a progress bar, three large selectable cards (work, personal life, school) and a full-width blue Continue. Captured 2026-10-23 ~00:03 (UTC+8) inside Notion (notion.so) with a free personal account. Reference capture for design research; Notion’s UI, content and marks © Notion Labs, all rights reserved. Account name, workspace name and location are blanked out.
Download full resolutionIn-app screenshots: reference captures from a free personal account; UI and marks © Notion Labs
Notion onboarding step 3: Free expert session offer
Step 3 · Free expert session offer Same template: a 7-day date strip and a grid of time-slot buttons to book a 30-minute session, with a neutral “Skip for now”. Captured 2026-10-23 ~00:03 (UTC+8) inside Notion (notion.so) with a free personal account. Reference capture for design research; Notion’s UI, content and marks © Notion Labs, all rights reserved. Account name, workspace name and location are blanked out.
Download full resolutionIn-app screenshots: reference captures from a free personal account; UI and marks © Notion Labs
Notion onboarding step 4: Home · Welcome page
Step 4 · Home · Welcome page Warm off-white sidebar (workspace switcher, Home/Inbox icons, setup progress card, Private pages, agents, Library, Help, Trash) beside a wide white page: big emoji icon, title and a to-do checklist that teaches the editor. Captured 2026-10-23 ~00:03 (UTC+8) inside Notion (notion.so) with a free personal account. Reference capture for design research; Notion’s UI, content and marks © Notion Labs, all rights reserved. Account name, workspace name and location are blanked out.
Download full resolutionIn-app screenshots: reference captures from a free personal account; UI and marks © Notion Labs

In-app UI analysis

Our observations from these captures.

SidebarWarm off-white (#F9F8F7-ish) column with the workspace switcher on top, an icon row (Home, chat, Inbox, search), a dismissible “Set up your workspace” progress card, then Private pages with emoji icons, agents, Library, Help and Trash; New chat sits at the bottom. Active page = soft gray pill.
Block editorPages are a centered, comfortable-width column with a large emoji icon, a big bold title and blocks underneath (to-dos, toggles, callouts, inline code). Every line is a block; the Welcome page teaches the model with a checklist.
Slash menu“/” on an empty block opens an inline, keyboard-first menu anchored to the caret: grouped sections (Suggested, Basic blocks), icon + name rows, Markdown shortcuts on the right (#, ##, -, 1.), and an esc hint.
Cover and icon pickersBoth are anchored popovers with tabs (Gallery/Upload/Link/Unsplash; Emoji/Icons/Upload). Covers offer flat colors, gradients and textures; the emoji grid is dense, with filter, random and skin-tone controls.
Database viewsOne database, multiple views as tabs: Table (spreadsheet rows, “+ Add property”) and Board (status columns tinted gray/blue/green with matching pills). Toolbar icons (filter, sort, automations, search, settings) and a blue New split button sit on the right.
Quick findSearch is a large centered modal with filters as chips and a split result/preview layout, so you can check a page before opening it; Ctrl+Enter opens in a new tab.
Modal patternBig modals (Add new, Search, Settings) dim the workspace with a gray scrim and use white rounded panels with their own internal navigation.
Theme systemSettings → Preferences → Appearance: Theme (Use system setting / Light / Dark) and a separate High contrast option (Beta). Dark keeps the same layout and swaps surfaces to near-black grays; blue stays the accent.
DensityComfortable: generous page margins and 14–16px text in the editor, compact 26-28px sidebar rows; color is used sparingly (blue actions, tinted status pills).
ESTIMATED

In-app palette: light

Sampled by us from the light captures (most frequent color inside each named region; text colors from small anti-aliased type, so the true values are likely darker/brighter). Not official Notion tokens.

#F9F8F7Sidebar background#FFFFFFPage canvas#EEECEBActive sidebar item#F9F8F7Callout block background#2C2C2BPrimary text (darkest pixel of page title)#2783DEPrimary button blue (onboarding Continue)#2783DEToggle on (settings)#6F6F6FModal scrim over canvas
ESTIMATED

In-app palette: dark

Sampled from the dark-mode captures.

#202020Sidebar background#191919Page canvas#373737Active sidebar item#383836Callout block background#F0EFEDPrimary text (brightest pixel of page title)#2783DECheckbox checked blue

Other screens

Notion: Add new: page or database picker
Add new: page or database picker page or database picker: Large modal over a dimmed workspace: search, Empty page / Empty database, existing data sources and template previews with miniature table/board thumbnails. Captured 2026-10-23 ~00:03 (UTC+8) inside Notion (notion.so) with a free personal account. Reference capture for design research; Notion’s UI, content and marks © Notion Labs, all rights reserved. Account name, workspace name and location are blanked out.
Download full resolutionIn-app screenshots: reference captures from a free personal account; UI and marks © Notion Labs
Notion: Slash command menu
Slash command menu Typing “/” on an empty block opens an inline menu: Suggested, then Basic blocks (Text, Heading 1–4, lists…), each with an icon and a Markdown shortcut on the right; “Close menu · esc” at the bottom. Captured 2026-10-23 ~00:03 (UTC+8) inside Notion (notion.so) with a free personal account. Reference capture for design research; Notion’s UI, content and marks © Notion Labs, all rights reserved. Account name, workspace name and location are blanked out.
Download full resolutionIn-app screenshots: reference captures from a free personal account; UI and marks © Notion Labs
Notion: Cover picker
Cover picker Cover image across the page top; popover with Gallery / Upload / Link / Unsplash tabs, Color & Gradient swatches and texture thumbnails. Captured 2026-10-23 ~00:03 (UTC+8) inside Notion (notion.so) with a free personal account. Reference capture for design research; Notion’s UI, content and marks © Notion Labs, all rights reserved. Account name, workspace name and location are blanked out.
Download full resolutionIn-app screenshots: reference captures from a free personal account; UI and marks © Notion Labs
Notion: Icon picker
Icon picker Page icon popover: Emoji / Icons / Upload tabs, filter field, random and skin-tone buttons, a dense emoji grid and category icons at the bottom. Captured 2026-10-23 ~00:03 (UTC+8) inside Notion (notion.so) with a free personal account. Reference capture for design research; Notion’s UI, content and marks © Notion Labs, all rights reserved. Account name, workspace name and location are blanked out.
Download full resolutionIn-app screenshots: reference captures from a free personal account; UI and marks © Notion Labs
Notion: Database · Table view
Database · Table view Inline database with a Table view tab, Name column, “+ Add property”, empty rows and a blue “New” split button. Captured 2026-10-23 ~00:03 (UTC+8) inside Notion (notion.so) with a free personal account. Reference capture for design research; Notion’s UI, content and marks © Notion Labs, all rights reserved. Account name, workspace name and location are blanked out.
Download full resolutionIn-app screenshots: reference captures from a free personal account; UI and marks © Notion Labs
Notion: Database · Board view
Database · Board view Same database as a Board: tinted columns per status (Not started, In progress, Done) with colored pill labels and “+ New page” cards. Captured 2026-10-23 ~00:03 (UTC+8) inside Notion (notion.so) with a free personal account. Reference capture for design research; Notion’s UI, content and marks © Notion Labs, all rights reserved. Account name, workspace name and location are blanked out.
Download full resolutionIn-app screenshots: reference captures from a free personal account; UI and marks © Notion Labs
Notion: Search (quick find)
Search (quick find) Centered search modal: query field, filter chips (Title only, Created by, In, Filter), results list on the left and a live page preview on the right; keyboard hint in the footer. Captured 2026-10-23 ~00:03 (UTC+8) inside Notion (notion.so) with a free personal account. Reference capture for design research; Notion’s UI, content and marks © Notion Labs, all rights reserved. Account name, workspace name and location are blanked out.
Download full resolutionIn-app screenshots: reference captures from a free personal account; UI and marks © Notion Labs
Notion: Settings · Preferences
Settings · Preferences Settings modal with its own grouped sidebar (Account, Workspace, Features, Admin); Preferences rows with title, helper text and right-aligned selects/toggles: Theme and High contrast (Beta) both “Use system setting”. Captured 2026-10-23 ~00:03 (UTC+8) inside Notion (notion.so) with a free personal account. Reference capture for design research; Notion’s UI, content and marks © Notion Labs, all rights reserved. Account name, workspace name and location are blanked out.
Download full resolutionIn-app screenshots: reference captures from a free personal account; UI and marks © Notion Labs
Notion: Welcome page in dark mode
Welcome page in dark mode Identical layout in Dark: near-black page, slightly lighter sidebar, gray callout; blue stays the only strong accent. Captured 2026-10-23 ~00:03 (UTC+8) inside Notion (notion.so) with a free personal account. Reference capture for design research; Notion’s UI, content and marks © Notion Labs, all rights reserved. Account name, workspace name and location are blanked out.
Download full resolutionIn-app screenshots: reference captures from a free personal account; UI and marks © Notion Labs

Our analysis

Captured notion.com: white page, black-and-white hand-drawn illustrations and a few accent highlights; pricing with plan cards and a comparison table; email-first sign-up.

Monochrome lightSplit heroFriendly, illustrated

Downloads

PDF: research notes made for this library; third-party images inside follow the credits in their captions. Screenshots are fair-use reference captures; the sites and their content belong to their owners. License / terms of the source: Screenshots: fair-use reference captures; site content © Notion

DESIGN.md for AI coding agents

Copy this into your repo or agent context. OFFICIAL and ESTIMATED values are labelled.

# DESIGN.md · Notion (WR-004)

> Written for AI coding agents. Values marked **OFFICIAL** come from the documented source named below; values marked **ESTIMATED** were measured by us from our own screenshots and are approximate. Never treat ESTIMATED values as official brand tokens.

## Overview
- Type: Website Reference · Category: I. Website References
- Platforms: Web, macOS, Windows, iOS, Android
- Color theme: Monochrome light · Layout pattern: Split hero · Mood: Friendly, illustrated
- License / terms: Screenshots: fair-use reference captures; site content © Notion

Light, illustrated marketing site; pricing with plan toggle and comparison; sign-up redirects to app.notion.com with an email-first form.

### Analysis (ours)
Captured notion.com: white page, black-and-white hand-drawn illustrations and a few accent highlights; pricing with plan cards and a comparison table; email-first sign-up.

## Color tokens
No official color tokens documented for this entry.

ESTIMATED · dominant colors measured from our screenshot(s) of the source site (median-cut quantization; share = % of pixels). Approximate, not official:

- `#FFFFFF` ~53%
- `#B7B7B7` ~12%
- `#596B7C` ~3%
- `#CCD3D0` ~2%
- `#9FC1D9` ~0%

## Typography
No official type scale documented for this entry; use the product’s own typography guidance.

## Spacing, radii, shadows
Not documented for this entry. Do not invent values; derive from your own design system.

## Components
- Top nav
- Illustrated hero
- Plan cards
- Comparison table
- Email sign-up form

## In-app tokens (ESTIMATED)
ESTIMATED · sampled by us from logged-in screenshots of the product (free account, 2026-10-23 ~00:03 (UTC+8)). Most frequent color inside each named UI region; approximate, not official Notion tokens.

### Light
- `#F9F8F7` Sidebar background
- `#FFFFFF` Page canvas
- `#EEECEB` Active sidebar item
- `#F9F8F7` Callout block background
- `#2C2C2B` Primary text (darkest pixel of page title)
- `#2783DE` Primary button blue (onboarding Continue)
- `#2783DE` Toggle on (settings)
- `#6F6F6F` Modal scrim over canvas

### Dark
- `#202020` Sidebar background
- `#191919` Page canvas
- `#373737` Active sidebar item
- `#383836` Callout block background
- `#F0EFED` Primary text (brightest pixel of page title)
- `#2783DE` Checkbox checked blue

### In-app patterns (observed)
- **Sidebar:** Warm off-white (#F9F8F7-ish) column with the workspace switcher on top, an icon row (Home, chat, Inbox, search), a dismissible “Set up your workspace” progress card, then Private pages with emoji icons, agents, Library, Help and Trash; New chat sits at the bottom. Active page = soft gray pill.
- **Block editor:** Pages are a centered, comfortable-width column with a large emoji icon, a big bold title and blocks underneath (to-dos, toggles, callouts, inline code). Every line is a block; the Welcome page teaches the model with a checklist.
- **Slash menu:** “/” on an empty block opens an inline, keyboard-first menu anchored to the caret: grouped sections (Suggested, Basic blocks), icon + name rows, Markdown shortcuts on the right (#, ##, -, 1.), and an esc hint.
- **Cover and icon pickers:** Both are anchored popovers with tabs (Gallery/Upload/Link/Unsplash; Emoji/Icons/Upload). Covers offer flat colors, gradients and textures; the emoji grid is dense, with filter, random and skin-tone controls.
- **Database views:** One database, multiple views as tabs: Table (spreadsheet rows, “+ Add property”) and Board (status columns tinted gray/blue/green with matching pills). Toolbar icons (filter, sort, automations, search, settings) and a blue New split button sit on the right.
- **Quick find:** Search is a large centered modal with filters as chips and a split result/preview layout, so you can check a page before opening it; Ctrl+Enter opens in a new tab.
- **Modal pattern:** Big modals (Add new, Search, Settings) dim the workspace with a gray scrim and use white rounded panels with their own internal navigation.
- **Theme system:** Settings → Preferences → Appearance: Theme (Use system setting / Light / Dark) and a separate High contrast option (Beta). Dark keeps the same layout and swaps surfaces to near-black grays; blue stays the accent.
- **Density:** Comfortable: generous page margins and 14–16px text in the editor, compact 26-28px sidebar rows; color is used sparingly (blue actions, tinted status pills).

## Layout rules
- Observed layout pattern: **Split hero** (from our captures).
- Public flow (captured, stopped before any form submission): Landing (https://www.notion.com/) → Pricing (https://www.notion.com/pricing) → Sign-up entry (https://app.notion.com/signup)

## Do’s and don’ts
- Do: Keep chrome neutral and let content (images, icons, type) carry color.
- Don’t: Don’t introduce decorative color that competes with content.
- Do: follow the source’s license/terms listed above.
- Don’t: present ESTIMATED colors as official tokens.

## Sources
- https://www.notion.com
- Capture: https://www.notion.com/
- Capture: https://www.notion.com/pricing
- Capture: https://app.notion.com/signup
- Library entry: https://design-library-byt.pages.dev/entry/WR-004