# DESIGN.md · Mailchimp brand assets (LG-007)

> Written for AI coding agents. Values marked **OFFICIAL** come from the documented source named below; values marked **ESTIMATED** were measured by us from our own screenshots and are approximate. Never treat ESTIMATED values as official brand tokens.

## Overview
- Type: Brand Guidelines · Category: H. Logos and Brand Identity
- Platforms: Web
- Color theme: Bold color accent · Layout pattern: Editorial · Mood: Quirky, bold, editorial
- License / terms: Mailchimp/Intuit trademarks; follow the brand-asset terms; link only

Public brand-asset page with logo, wordmark and Freddie mascot usage. Tip: a mascot (Freddie) can work as a secondary mark next to a wordmark.

### Analysis (ours)
Captured Mailchimp brand assets: a full-bleed yellow page with a serif headline and long-form sections. Very strong single-color identity.

## Color tokens
No official color tokens documented for this entry.

ESTIMATED · dominant colors measured from our screenshot(s) of the source site (median-cut quantization; share = % of pixels). Approximate, not official:

- `#FFFFFF` ~43%
- `#FFE01B` ~32%
- `#241C15` ~7%
- `#625F3E` ~5%
- `#D7C448` ~2%

## Typography
No official type scale documented for this entry; use the product’s own typography guidance.

## Spacing, radii, shadows
Not documented for this entry. Do not invent values; derive from your own design system.

## Components
No component inventory documented for this entry.

## Layout rules
- Observed layout pattern: **Editorial** (from our captures).

## Do’s and don’ts
- Do: Let one strong brand color dominate key surfaces.
- Don’t: Don’t dilute it with competing accent colors.
- Do: follow the source’s license/terms listed above.
- Don’t: present ESTIMATED colors as official tokens.

## Sources
- https://mailchimp.com/about/brand-assets/
- Library entry: https://design-library-byt.pages.dev/entry/LG-007